Partnership:

PITCH PERFECT 2 and Fandango

Description:

Universal Music Group and Fandango partnered for the theatrical release of PITCH PERFECT 2.  As part of the partnership they released a promotional offer that gave ticket purchases $2 off their PITCH PERFECT 2 ticket.  All participants had to was buy their ticket using either their login or a guest account and enter their promo code to receive their discounted ticket.  

This promotion also came as part of a larger bundle of PITCH PERFECT 2 merchandise.  This bundle featured the PITCH PERFECT 2 soundtrack on CD, a 64-page magazine that included exclusive cast interviews, movie photos, two magnets plus the aforementioned Fandango promotion.  This limited-edition collectible was sold exclusively at Wal-Mart.  

Partnership Opportunity:
PITCH PERFECT 2/Theatrical
Company:
Universal Music Group And Brands
Partner/Category:
Fandango /Other
Timing:
August 3rd Quarter 2015
Target:
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-09-14
Tuck

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