Partnership:

Pitch Perfect 3 and Drybar

Description:

Universal Pictures and Drybar teamed up to celebrate the theatrical release of PITCH PERFECT 3. Salon locations played the first two films in the PITCH PERFECT series as well as a sneak peek of the latest installment in the franchise through December 22, 2018. Additionally, customers who visited Drybar shops on December 19, 2017, also received a free movie ticket to see PITCH PERFECT 3 in theaters.

Drybar also sponsored the “Pitch Perfect 3 #12DaysOfPitchmas: Day EIGHT” sweepstakes. On December 8, 2017, fans could enter via Twitter or Instagram for the chance to win a $50 Drybar gift card or Drybar Detox Dry Shampoo Bottle.
Partnership Opportunity:
Pitch Perfect 3/Theatrical
Company:
Universal Pictures
Partner/Category:
Drybar /Health & Beauty
Timing:
December 4th Quarter 2017
Target:
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Email
Micro site
Mobile
Online
Product Giveaways
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-01-03
Companies Involved
Tuck

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