Universal Pictures and Vince Camuto partnered to celebrate the theatrical release of PITCH PERFECT 3. The partnership included a video inspired by the film, national print and digital media, billboards, social media, brand site takeover, multiple sweepstakes, giveaways and in-store promotions with retail partner Dillard’s.

The promotional video featured a cast of six actors and the brand’s national campaign model wanting to perform together and wearing the Vince Camuto holiday collection doing so.

The partnership was rounded out with a sweepstakes where one grand prize winner won tickets to the film's Los Angeles premiere and other gifts from the label.