Partnership:

PIXELS and Cinemark

Description:

Sony Pictures Entertainment partnered with Cinemark for the “Pixels Academy Sweepstakes” in anticipation of the theatrical release of PIXELS.  The sweepstakes began on July 10, 2015 and lasted through July 31, 2015.  To enter, entrants simply had to visit http://www.cinemark.com and click on the Cinemark Pixels Academy Sweepstakes prompt and submit their registration form.  There were 10 first prizes awarded and one grand prize winner.  The ten first prizes were Pixels movie prize packs with approximate retail values of $40 each.  The grand prize winner received a trip for four (two adults and two children under 15) to go to the Pixel Academy in NYC.  This trip included roundtrip air transportation, three nights’ hotel accommodations, $1,000 of spending money and a two-hour private interactive video game experience at the Pixel Academy in NY. 

 

Partnership Opportunity:
PIXELS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Cinemark /Other
Timing:
July 2015
Target:
Family
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-07-30
Companies Involved
Sony Pictures Entertainment
Tuck

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