Partnership:

PLANES: FIRE & RESCUE and Coco Joy

Description:

Walt Disney and Coco Joy partnered to promote the film PLANES: FIRE & RESCUE with an new pineapple flavored tropical beverage. Fans also received their beverage in an exclusively designed PLANES: FIRE & RESCUE bottle.

Partnership Opportunity:
PLANES: FIRE & RESCUE/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Coco Joy /Beverages
Timing:
July 3rd Quarter 2014
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Tuck

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