PLANET 51 and ConAgra Foods


Sony Pictures teamed up with ConAgra Foods to promote their upcoming animated film PLANET 51 with Kid Cuisine products. ConAgra Foods created an interactive website for consumers to participate in “escape plan” games and free downloads. ConAgra Foods also launched two limited edition PLANET 51 meals. Consumers had the opportunity to receive a free Galactic Pack from ConAgra Foods after sending in 10 UPC codes from any Kid Cuisine package, postmarked by November 15, 2009. ConAgra Foods created the sweepstakes “Kid Cuisine PLANET 51”, an instant-win game played during the promotional period October 26, 2009 through January 24, 2010. Consumers could enter the sweepstakes by purchasing Kid Cuisine products, completing the puzzle on the box and revealing the code. The grand prize was a VIP movie theater experience including the rental of a movie theater for screening one film and $10 vouchers for each guest (up to two hundred and fifty). One thousand first prize winners received movie tickets to see PLANET 51 or any other G or PG film.

Partnership Opportunity:
PLANET 51/Theatrical
Sony Pictures Entertainment
ConAgra Foods /CPG
November 4th Quarter 2009
Promotional Elements:
Media Elements:
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Companies Involved
Sony Pictures Entertainment

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