Partnership:

PLANET 51 and Dippin' Dots

Description:
Sony Pictures teamed up with Dippin’ Dots to promote their upcoming animated film PLANTE 51 released November 20, 2009. Dippin’ Dots created a sweepstakes for a chance to win a trip for up to 4 people to Los Angeles for 2 days/ 3 nights to attend the premier of PLANET 51. The first prize winner received a one year supply of Dippin’ Dots ice cream; in addition there were 30 weekly prize winners who received a copy of SEGA’s PLANET 51 game for PS3, Xbox 360, Nintendo DS or Wii. The sweepstakes period ran from September 11, 2009 till December 16, 2009. To enter the sweepstakes, consumers filled out the information on http://www.facebook.com/DippinDots
Partnership Opportunity:
PLANET 51/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Dippin' Dots /CPG
Timing:
November 4th Quarter 2009
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-11-25
Companies Involved
Sony Pictures Entertainment
Tuck

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