Partnership:

PLAY-DOH and Save the Children

Description:

Hasbro, Inc., the parent company of the iconic PLAY-DOH brand, has partnered with leading non-profit organization Save The Children to nominate and recognize amazing teachers who have been a positive mold on kids lives.


The partnership is called "Cans of Kindness" and resulted in a 1 million PLAY-DOH can donation to Save The Children. The winning teacher from each market also recieved a year's supply of PLAY-DOH to continue to mold and shape children's lives in a positive and impactful manner.


Actress Eva Longoria also backed the campaign by spreading awareness about it with messaging to her millions of followers across all of her social channels.


To enter the contest, fans submitted videos of personal ancedotes of how the nominated teacherĀ  impacted them positively to social media using the hastag #CansofKindness.

Partnership Opportunity:
PLAY-DOH/Toys
Company:
Hasbro
Partner/Category:
Save the Children /Non-Profit Organizations
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
On Pack
Premiums / Giveaways
Media Elements:
Celebrity Appearance / Endorsement
Direct Mail
Direct Marketing
Influencers / Brand Ambassadors
Mobile
Online
Product Giveaways
Social Media
Created On:
2021-01-27
Last Modified on:
2023-03-24
Companies Involved
Tuck

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