Description:
Wendy's has teamed up with Hasbro to offer a fun Play-Doh promotion in their kids’ meals, available at over 6,000 locations across North America. More than 13 million Play-Doh premiums have been distributed, adding a creative twist to mealtime for kids.
Partnership Opportunity:
Play-Doh/Toys
Company:
Partner/Category:
Wendy's /Dining
Timing:
1st Quarter 2024
Target:
Male
Female
Family
Adults
Kids (6-11)
Female
Family
Adults
Kids (6-11)
Promotional Elements:
POP Display / End Cap / Shelf-Talker
Media Elements:
Online
Created On:
2025-01-30
Last Modified on:
2025-01-30
Companies Involved
Lindsey C
Partnerships and Location Based Entertainment
Hasbro 
Mollie R
Partnerships & Promotions
Hasbro
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