Partnership:

PLAYBOY and Indian Motorcycle

Description:
Playboy and Indian Motorcycle partnered for a sweepstakes to promote the new Indian Scout Motorcycle. Beginning April 13, 2017, fans could participate by submitting an online entry form on Playboy’s website. One grand prize winner took home the Indian Scout Sixty Motorcycle (ARV: $10,599). The “Be Legendary” promotion concluded July 31, 2017.
Partnership Opportunity:
PLAYBOY/Publishing
Company:
Playboy Enterprises
Partner/Category:
Indian Motorcycle /Automotive
Timing:
April 2nd Quarter 2017
Target:
Male
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Micro site
Online
Print Advertising
Social Media
Created On:
2020-11-30
Last Modified on:
2018-09-29
Companies Involved
Playboy Enterprises
Tuck

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