Partnership:

PlayMonster and Hasbro/Playskool

Description:

PlayMonster is pleased to announce that it has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond. 

Both companies will work together to expand and broaden the iconic Playskool brand, bringing new ways to learn and play within the Playskool portfolio, while reimagining Playskool’s most beloved, nostalgic brands to engage millennial parents and a new generation of kids.

Pillar brands will include Playskool Weebles, remembered for their iconic wobble which has delighted generations of children through relatable themes, kinetic action, and humor-based play;  Playskool Glo Friends, a community of adorable, tiny, glow-in-the-dark bugs that illuminate a child’s world from morning to night; Playskool Little Wonders, beautiful sensory playsets made from sustainable wood, and infused with pops of color and engaging delights like lights, sounds and music; and The Original MagnaTab, a Montessori-learning, sensory-based drawing tablet that uses magnets and a stylus to teach letters, shapes and numbers, with the possibility to free-draw whatever a child can imagine!

Partnership Opportunity:
PlayMonster/Toys
Company:
PlayMonster
Partner/Category:
Hasbro/Playskool /Toys
Timing:
Ongoing
Target:
Male
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
Media Elements:
Blogs
Online
Created On:
2021-08-24
Last Modified on:
2021-09-01
Companies Involved
PlayMonster
Lisa W
Lisa W Head of Promotional Partnerships The Op Games
Tuck

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