Partnership:

PlayMonster and McDonald's

Description:
PlayMonster worked with The Marketing Store to partner with McDonald’s for their Trick. Treat. Win Game. To enter the sweepstakes, participants either made a purchase at participating McDonald’s or mailed in for a game piece and peeled it carefully to determine if they won an Instant Win Food Prize, any other Instant Win Prize or if their game piece was redeemable online or on the McDonald’s app for entry tokens.

The various winners were selected by random drawing. PlayMonster supplied Instant Win Prizes in the form of the 5 Second Rule Game and the Utter Nonsense Family Edition Game as well as The Game of THINGS. PlayMonster also supplied two of the Daily Sweepstakes prizes offered by the Trick. Treat. Win Game, which included a family game bundle of 20 Board Games and also offered a 5 night Caribbean Luxury Cruise for four, among other prizes, like McDonald's for life and more.

Partnership Opportunity:
PlayMonster/Toys
Company:
PlayMonster
Partner/Category:
McDonald's /Dining
Timing:
October 4th Quarter 2018
Target:
Male
Female
Family
Promotional Elements:
Advergame
Branded Content
In-Store / Retail
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-07
Companies Involved
PlayMonster
Nanci D
Nanci D Senior Director, Strategic Alliances/Brand Partnerships tms
Tuck

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