Partnership:

PLAYMONSTER and Ovation Brands

Description:

The Ovation Brands® portfolio of restaurants--Old Country Buffet®, Ryan’s®, HomeTown® Buffet, and Country Buffet®--partnered with PlayMonster™ to make Family Night all about fun and games. Starting June 16, restaurants offered popular PlayMonster™ games like Yeti in My Spaghetti® and Stack Attack® to add to the weekly Thursday event. The partnership offered eight weeks of family-friendly fun paired with educational activities. 

Along with board game fun, each location featured a different interactive educational activity each week that centered on balance, architecture, the science of building and other strategy mind games. And to add to the game night excitement, each of the buffet restaurants gave away a prize pack of games and 4 Ovation Brands meal passes to lucky families on July 7, 2016.

Family Night took place every Thursday from 5 to 8 p.m. June 16 through August 4, 2016:

June 16: The Laws of Balance – How to obtain equilibrium, games about balancing, simple fractions and diagrams of what side is heavier and more.


June 23: City Rising – Fun facts about the biggest cities in the world and the tallest skyscrapers.

June 30: Buildings of ancient Rome – Learn how huge thousand pound boulders were moved without cranes!

July 7: Sink or Swim – Learn about the law of physics and what makes some items float.

July 14: Why does it do that? – Learn why spaghetti and other ingredients can come out of a box as a solid, but how it changes texture when cooked.

July 21: Spaghetti Westerns – Learn about a whole type of movie favorite and come dressed as your favorite character of the old west.

July 28: Rhyming Words – From Yeti Spaghetti to makin’ bacon! Learn how to have fun making words rhyme!  Hear some rap music to learn how rhyming is used today fun ways.

August 4: Macaroni Art – Make a necklace for mom while using your noodle!

Partnership Opportunity:
PLAYMONSTER/CPG
Company:
PlayMonster
Partner/Category:
Ovation Brands /Dining
Timing:
3rd Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Media Elements:
Product Placement
Signage
Created On:
2020-11-30
Last Modified on:
2016-09-15
Companies Involved
PlayMonster
EMG (Entertainment Marketing Group)
Lisa W
Lisa W Head of Promotional Partnerships The Op Games
Jill C
Jill C Marketing Partnerships Consultant PlayMonster
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.