Partnership:

PlayMonster and Princess Cruises

Description:
Beginning July 2016, PlayMonster partnered with Princess Cruise Lines for a year-long program featuring structured and unstructured sampling events for PlayMonster's portfolio of games on board all domestic Princess routes. The program consisted of a strategic mix of hosted Buzzword game play events, PlayMonster family game nights, and spontaneous play in ships libraries and youth centers as well as on-board messaging. The program was complemented by an exciting value-added retail sweepstakes to win PCL cruises and PlayMonster games on Game of Things boxes exclusively at Target. Additionally, PCL and PlayMonster supported with on-line and social media messaging elements. The program was a first-ever for PCL and PlayMonster delivering more than 40MM impressions.
Partnership Opportunity:
PlayMonster/Toys
Company:
PlayMonster
Partner/Category:
Princess Cruises /Travel
Timing:
2016
Target:
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Product Demonstrations / Sampling
Contest / Sweepstakes
Media Elements:
Email
Online
Signage
TV Spot
Created On:
2020-11-30
Last Modified on:
2020-02-27
Companies Involved
PlayMonster
Lisa W
Lisa W Head of Promotional Partnerships The Op Games
Tuck

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