Description:
Nike and Sony PlayStation teamed up in partnership with basketball player Paul George for a limited-edition sneaker collaboration called the PG2. The shoes featured light-up tongues bearing the PlayStation and PG logos, as well as a pulse mode that made the lights flicker and vibrate similarly to a PlayStation Dual Shock controller. Buttons inside the tongues let consumers turn the lights on or off. The PlayStation team also provided the galaxy graphic seen on the sock liner in the shoe. The print was also available for download as a theme for PS4 consoles using a PSN voucher that was embedded on the back of the left shoe. The limited-edition shoes were available globally beginning February 10, 2018.
Partnership Opportunity:
PLAYSTATION 4/Gaming & Esports
Partner/Category:
Nike /Household
Timing:
February 1st Quarter 2018
Target:
Male
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
Discount / Special Offer / Promo Code
Media Elements:
Blogs
Email
Mobile
Online
Social Media
TV Spot
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
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