Partnership:

Playstation and Burger King

Description:

Playstation partnered with Burger King to celebrate the launch of the Playstation 5.

The partnership consisted of a promotion in which Burger King customers who purchased the 2 for $5 deal were given the chance to win a PS5 console. To participate in the promotion, customers had to register on the BK App or BK.com. The reciept for the 2 for $5 deal earned a game token that could be use to enter. The prizes included PS5 consoles, PlayStation game codes or BK Coupons.

Partnership Opportunity:
Playstation/Gaming & Esports
Partner/Category:
Burger King /Dining
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Product Giveaways
Created On:
2020-11-30
Last Modified on:
2021-01-11
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.