Partnership:

PlayStation and Doritos

Description:

PlayStation partnered with Doritos on a promotion celebrating the PlayStation 5.

The promotion consisted of PlayStation collaborating with Doritos on an on-pack and giveaway "Find All 4, Win a PlayStation 5" promotion. This collaboration gave Doritos customers the chance to win PlayStation prizes. 

The "Find All 4, Win a PlayStation 5" partnership launched on September 28, 2020 across Europe. Fans could buy a specially-marked pack of Doritos, enter the details on the promotion website, and get the chance to win a PlayStation 5 or one of thousands of other PlayStation prizes.

Partnership Opportunity:
PlayStation/Gaming & Esports
Partner/Category:
Doritos /CPG
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Other
Created On:
2020-11-30
Last Modified on:
2020-10-21
Companies Involved
Tuck

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