Partnership:

PLAYSTATION GOLD and TACO BELL

Description:

PLAYSTATION and TACO BELL partnered in a giveaway for the new limited edition Gold PS4 bundle. To participate, contestants entered on winps4bundle.com. Over 6000 contestants received a limited edition gold PLAYSTATION system, gold DualShock4 wireless controller, Uncharted The Nathan Drake Collection game disc, and a voucher for PlayStation Plus membership that lasts for up to one year. TACO BELL advertised about the PLAYSTATION gold on their drinking cups and Quesarito Big Box meals. Each Big Box featured a special code allowing contestants to see if they instantly hit gold to win a prize.

Partnership Opportunity:
PLAYSTATION GOLD/Gaming & Esports
Company:
Playstation
Partner/Category:
TACO BELL /Dining
Timing:
September 2015
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Playstation
Tuck

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