PLAYSTUDIOS, Inc., the award-winning developer of the playAWARDS loyalty platform and publisher of free-to-play mobile games that offer real-world rewards to players, formed an international partnership with Merlin Entertainments to offer the adventure company’s most exciting experiences in Australia and New Zealand to playAWARDS members through the Tetris® myVIP Rewards Store.

Players were able to use Loyalty Points earned from playing the popular mobile game to redeem rewards across their 10 attractions; Madame Tussauds Sydney, WILD LIFE Sydney Zoo, Sydney Tower Eye, Illawarra Fly Treetop Adventures, SEA LIFE Sydney Aquarium, SEA LIFE Melbourne, LEGOLAND® Discovery Centre Melbourne, OTWAY Fly Treetop Adventures, SEA LIFE Sunshine Coast and SEA LIFE Kelly Tarlton’s.