Times Square Alliance worked with T-Mobile on an exciting collaboration surrounding Times Square 2019 Plaza Programming.

The partnership between Times Square Alliance and T-Mobile saw T-Mobile serve as the presenting sponsor of the 2019 edition of Plaza Programming. As a presenting sponsor, T-Mobile received numerous benefits and great exposure throughout the promotion and execution of Times Square's Plaza Programming.  

T-Mobile had an activation in Times Square with its branding featured throughout the space. Additionally Times Square guests could receive a free resusable lunch bag amongst other exciting promotions T-Mobile executed as part of Times Square's Plaza Programming.