Partnership:

Pokémon and Longchamp

Description:

French brand Longchamp teamed up with Pokémon for a fashion collaboration.

Pikachu electrified the Le Pliage bags with four exclusive versions; in black and white LGP canvas, embossed leather, a numbered, limited edition or in black canvas. Each item featured a Pikachu specially designed for the fashion house and wearing a jockey’s helmet that pays homage to the Longchamp logo. Pokémon GO players were able to show off their fashion with a new Longchamp x Pokémon avatar backpack accessory item available in-game between Oc. 2 and Nov. 17. Pokémon GO celebrated the collaboration with a special in-game event for all trainers that is timed during Paris Fashion Week. The event saw Pokémon appearing in the wild, challenging trainers in raids.

This promotion ran in September 2020.

Partnership Opportunity:
Pokémon/Gaming & Esports
Partner/Category:
Longchamp /Fashion
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Family
Adults
Promotional Elements:
AR / VR
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-11-17
Companies Involved
Tuck

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