Partnership:

Pokémon and Oreo

Description:

Pokémon teamed with Oreo for a limited-edition cookie collaboration. 

The limited-edition Pokémon X Oreo pack will feature 16 unique Pokémon such as Pikachu, Bulbasaur, Charmander and Squirtle on the classic chocolate cookie. 

Just like in the Pokémon world, some cookies will be harder to find than others as each pack is randomly filled. Oreo announced the hardest to find will be, Mew, the pink, bipedal Pokémon. 

Oreo and Pokémon celebrated the collaboration with an art installation on the Venice Beach Boardwalk in Los Angeles. It will feature over 8,000 3D replicas of Pokémon Oreos displayed on 8' x 22' mural in a Pikachu-themed design. Fans will be able to view the installation starting October 3rd. 

Partnership Opportunity:
Pokémon/Gaming & Esports
Partner/Category:
Oreo /CPG
Timing:
September 3rd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Collectible
Event / Activation / Experiential
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-09-09
Last Modified on:
2021-09-14
Companies Involved
Charlee N
Charlee N Senior Licensing & Promotions Manager The Pokémon Company International
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.