Description:
The Pokémon Company International teamed up with RUPAUL'S DRAG RACE judge, Michelle Visage for the Super Pet Contest.
The contest is inspired by Pokémon's in-game super contests. Fans can submit photos of their pets on the official contest website and enter them in the Clever, Cool, or Cute category. From there, an initial judging committee will judge the contestants and those that pass will be judged by Michelle Visage.
Prizes included Pokémon Brilliant Diamond and Pokémon Shining Pearl Dual Packs, Pokémon gift basket, Nintendo Switch Lite Dialga and Palkia Editions and more.
Partnership Opportunity:
Pokémon/Gaming & Esports
Company:
Partner/Category:
RUPAUL's DRAG RACE Judge Michelle Visage /Television
Timing:
October 4th Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
In-Game / In-App Integration
Micro site
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Micro site
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2021-10-20
Last Modified on:
2021-10-20
Companies Involved
Charlee N
Senior Licensing & Promotions Manager
The Pokémon Company International 
Abby C
Intern
Pending Update
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