Partnership:

Pokémon and Zavvi

Description:

Pokémon teamed with online retailer Zavvi for a UK and EU promotion celebrating Pokémon's 25th anniversary.

The partnership consisted of a limited-edition capsule collection celebrating Pokémon's 25th anniversary. The initial launch included a range of products including clothing and accessories that primarily focused on the franchise's iconic Pikachu.

Following the initial launch, Zavvi and Pokémon continued their collaboration with a summer collection. The summer collection included tote bags, bucket hats, signature high tops and more.

Partnership Opportunity:
Pokémon/Gaming & Esports
Partner/Category:
Zavvi /Fashion
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Media Elements:
Mobile
Online
Social Media
Created On:
2021-07-19
Last Modified on:
2021-07-27
Companies Involved
Tuck

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