Partnership:

Pokémon Go and Ed Sheeran

Description:

The Pokémon Company's POKÉMON GO teamed up with musician Ed Sheeran for him to perform on the POKÉMON GO app. 

For a week, users will be able to watch Ed Sheeran perform songs from his new album =. While watching the performance, users will have the chance to catch a number of water-type Pokémon. Branded = sweatshirts will be available for users to use on their avatar and Sheeran's song "Overpass Graffiti" will play in the game. 

Partnership Opportunity:
Pokémon Go/Gaming & Esports
Company:
The Pokémon Company International
Partner/Category:
Ed Sheeran /Music
Timing:
November 4th Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
AR / VR
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Micro site
Mobile
Online
Social Media
Created On:
2021-11-18
Last Modified on:
2021-11-18
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.