Partnership:

Pokémon Pass and Target

Description:

Mobile app Pokémon Pass partnered with Target to leverage the app's geolocation and augmented reality technology to drive users to Target's retail stores.

Between May 11 and June 23, 2019, customers who visited select Target stores were able to collect in-game rewards on Pokémon Pass. Players who visited certain Target locations were rewarded in-game with uniquely colored virtual creatures. "Pokémon: Let's Go, Pikachu!" players received a Shiny Eevee, while those playing "Pokémon: Let's Go, Eevee!" received a Shiny Pikachu.

As part of the partnership with Target, Pokémon Trainer Club account owners received exclusive digital rewards when they're at designated retail locations. Pokémon Pass used geolocation to notify players automatically of nearby rewards when they were in pre-determined Target stores.

Partnership Opportunity:
Pokémon Pass/App
Company:
The Pokémon Company International
Partner/Category:
Target /Retail
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Advergame
Branded Content
Premiums / Giveaways
In-Store / Retail
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-02
Tuck

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