Partnership:

Polaris and Boy Scouts of America

Description:

Youth love riding ATVs, but doing so safely and responsibly is a major concern for the future of the sport and the future of the environment. In 2014 the BSA announced a 10-year partnership with Polaris, the leading manufacturer of off-road vehicles, to promote off-road safety practices, respect for the environment, and the benefits of outdoor activities.


Through this partnership Polaris provided all-terrain vehicles (ATVs), side-by-sides (SxS), and safety equipment to select Scout camps across the country, putting their product in the hands of tens of thousands of future outdoor enthusiasts while providing Scouts with the experience of a lifetime.

Partnership Opportunity:
Polaris/Automotive
Company:
Scouting America
Partner/Category:
Boy Scouts of America /Non-Profit Organizations
Timing:
Ongoing
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Sponsorship
Created On:
2023-07-11
Last Modified on:
2023-07-11
Companies Involved
Nicole C
Nicole C National Sales Director, Integrated Media & Strategic Partnerships Scouting America
Tuck

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