The Kellogg Company teamed up with multimedia music company Lyrical Lemonade on an exciting Pop-Tarts partnership.
The partnership consisted of Pop-Tarts working with Lyrical Lemonade to create a limited-edition Lyrical Lemonade Toaster Pastry. This co-branded Lemon Creme Pie-flavored Pop-Tart came in packaging designed by the Lyrical Lemonade team.
These co-branded Pop-Tarts was available on Lyrical Lemonade's website on August 14 after being rolled out at a Los Angeles pop-up the day before.
Additionally, there was a Pop-Tarts x Lyrical Lemonade Experience in which Pop-Tarts worked with Lyrical Lemonade, along with special guests, to customize fan items (notebooks, backpacks, etc.) with paint, exclusive patches, custom stickers and illustrations.
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