Partnership:

Pop-Tarts and Lyrical Lemonade

Description:

The Kellogg Company teamed up with multimedia music company Lyrical Lemonade on an exciting Pop-Tarts partnership.

The partnership consisted of Pop-Tarts working with Lyrical Lemonade to create a limited-edition Lyrical Lemonade Toaster Pastry. This co-branded Lemon Creme Pie-flavored Pop-Tart came in packaging designed by the Lyrical Lemonade team. 

These co-branded Pop-Tarts was available on Lyrical Lemonade's website on August 14 after being rolled out at a Los Angeles pop-up the day before.

Additionally, there was a Pop-Tarts x Lyrical Lemonade Experience in which Pop-Tarts worked with Lyrical Lemonade, along with special guests, to customize fan items (notebooks, backpacks, etc.) with paint, exclusive patches, custom stickers and illustrations.

Partnership Opportunity:
Pop-Tarts/CPG
Company:
WK Kellogg Co
Partner/Category:
Lyrical Lemonade /Music
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Other
Created On:
2021-07-29
Last Modified on:
2021-08-09
Companies Involved
Tuck

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