Partnership:

Pop-Tarts and Tajin

Description:

Kellogg's Pop-Tarts partnered with Tajín, for a 'Crazy Bueno' limited-edition, flavor-intensifying package that featured Tajín's iconic Clásico Seasoning and new Fruity Chamoy Hot Sauce coupled with a variety of fan-favorite fruity Pop-Tarts including Frosted Strawberry, Frosted Wild Berry and Peach Cobbler.

This kit was a choose-your-own-culinary-adventure of flavors and there were no rules. For inspiration fans could reference the flavor descriptions and pairing ideas provided in the kit to spice up every bite. Think Lemon Crème Pie Pop-Tarts sprinkled with the mild chili and lime flavor of Clásico Seasoning or drizzle the Fruity Chamoy Hot Sauce on their own personal favorite – maybe Frosted Chocolate Fudge – for a sweet and spicy treat.

The limited-edition Pop-Tarts X Tajín kit was available for purchase exclusively through the Pop-Tarts Instagram store (@poptartsus) and kelloggstore.com/pop-tarts-tajin, with limited quantities dropping Tuesday, October 25 through Thursday, October 27 at noon ET for $10.00 while supplies lasted. 

Partnership Opportunity:
Pop-Tarts/CPG
Company:
WK Kellogg Co
Partner/Category:
Tajin /CPG
Timing:
October 2022
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Licensed Product
On Pack
Product Bundle
Media Elements:
Micro site
Online
Social Media
Created On:
2022-11-15
Last Modified on:
2022-11-16
Companies Involved
Tuck

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