Blaze Pizza x Practical Magic 2

Blaze Pizza has signed on as an official partner for Warner Bros.' Practical Magic 2, joining a broader roster of tie-in brands including Wayfair, Charlotte Tilbury, SharkNinja, Astral Tequila, and Pinkberry ahead of the film's September 10 theatrical release. The fast-casual chain teased the collaboration on social with "Something mystical is coming soon #PracticalMagic2," confirming its involvement without revealing specific menu items yet.

Reports point to a limited-time menu launch around August 19, though Blaze has not confirmed exact offerings. Based on timing, the tie-in is expected to follow the brand's usual limited-time-offer pattern once its current entree salad lineup wraps.

Practical Magic 2 stars Sandra Bullock and Nicole Kidman reprising their roles from the 1998 original, joined by Joey King, Lee Pace, Maisie Williams, and Xolo Maridueña. The film is based on Alice Hoffman's novel The Book of Magic and releases in theaters September 10.