Partnership:

PRACTICAL MAGIC 2 and Pinkberry

Description:
Pinkberry, the original tart frozen yogurt brand, has partnered with Warner Bros. Pictures for the theatrical release of Practical Magic 2 (in theaters September 10, 2026). The collaboration brings two limited-time Midnight Margarita menu items inspired by the film: a Midnight Margarita Frozen Yogurt swirl (tart frozen yogurt topped with fresh blackberries, black salt, purple sugar and a lime slice) and a Midnight Margarita Refresher (a non-alcoholic, margarita-inspired iced beverage with muddled blackberries and lime slices). Both items are available in participating Pinkberry stores nationwide now through October 22, 2026. The partnership also includes the Pinkberry x Practical Magic 2 Sweepstakes, offering fans the chance to win a private screening and assorted movie and Pinkberry merchandise.
Partnership Opportunity:
PRACTICAL MAGIC 2/Theatrical
Company:
Pinkberry
Partner/Category:
Pinkberry /Dining
Timing:
August 3rd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Collectible
Contest / Sweepstakes
In-Store / Retail
Licensed Product
On Pack
Premiums / Giveaways
Media Elements:
Banner Ads
Blogs
Direct Marketing
Online
Social Media
Created On:
2026-08-25
Last Modified on:
2026-08-25
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