Poppy & Pout partnered with Warner Bros. Discovery on a limited edition gift set inspired by Practical Magic. The collaboration includes two new lip balms created exclusively for the partnership: Garden Spell and Midnight Margarita.

The brand's team grew up watching the original film, making the tie-in a natural fit for their customer base. The gift set launched alongside the film's theatrical release, with Practical Magic 2 in theaters September 10.