SharkNinja Inc., a global product design and technology company, is launching four Ninja® SLUSHi® Twist x Practical Magic 2 colorways in custom packaging to celebrate the film's September 10, 2026, release in theaters. In the sequel, the original Ninja SLUSHi helps the Owens sisters reinvent their legendary "Midnight Margaritas." To celebrate the partnership, Ninja is bringing that moment beyond the screen, reimagining the iconic scene and giving fans a new way to experience the magic at home with the exclusive SLUSHi Twist collection.

The Ninja SLUSHi Twist x Practical Magic 2 collection includes four colorway options:

• Potion Purple: A deep, mystical purple with enchanting undertones


• Midnight Margarita: An elevated teal green with moody, twilight sophistication


• Bewitching Blue: A cool, ethereal blue capturing the essence of magic and wonder


• Moonstone: A warm, luminous champagne taupe with celestial elegance

Each color features custom film packaging and the product's signature Dual SlushAssist™ Technology, blending two distinct frozen flavors into one perfectly magical creation. Available on SharkNinja.com, the collection showcases the innovative design and performance that made the Ninja SLUSHi Twist a beloved kitchen essential and viral sensation.

"The strongest brand partnerships tap into fandom to spark conversation, build buzz and become part of culture," said Michelle Crossan-Matos, Chief Brand & Experience Officer, SharkNinja. "Our partnership with Practical Magic 2 brings together a beloved cultural phenomenon with the breakthrough innovation consumers expect from SharkNinja. By bringing the Ninja SLUSHi into the world of the film, we're giving fans an unexpected way to bring a little of that magic home—creating a moment where innovation, entertainment and fandom come together in a way that gets people talking."

SharkNinja has developed a custom visual recipe guide, including Practical Magic 2-themed beverage recipes optimized for the Ninja SLUSHi Twist.