Description:
In celebration of Practical Magic 2, coming to theaters Sept. 10, Warner Bros. Discovery is partnering with dozens of popular fashion, home and beauty retailers on limited-edition collections inspired by both the 1998 original and 2026 sequel. New products will roll out throughout August, September and into October, kicking off on Aug. 3 with Wayfair's 151-piece lineup, which marks the furniture and decor e-tailer's first-ever film partnership.
Partnership Opportunity:
PRACTICAL MAGIC 2/Theatrical
Company:
Partner/Category:
Wayfair /Household
Timing:
July 3rd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
In-Store / Retail
Licensed Product
POP Display / End Cap / Shelf-Talker
Licensed Product
POP Display / End Cap / Shelf-Talker
Media Elements:
Blogs
Online
Social Media
Online
Social Media
Created On:
2026-08-04
Last Modified on:
2026-08-13
Companies Involved
Sarah G
Vice President, Worldwide Promotional Partnerships & Alliances
Warner Bros. Pictures
Sachin K
Director, Global Brand Partnerships
Warner Bros. Pictures
Julie M
SVP of Global Brand Partnerships
Warner Bros. Pictures
Carlo V
Global Partnerships and Alliances
Warner Bros. Pictures
Valerie V
VP, Global Brand Partnerships
Warner Bros. Pictures
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