Partnership:

PRINCE and Target

Description:
NPG Records and Target teamed up to promote PRINCE. Target exclusively sold three new albums from PRINCE packaged together for $11.98. Target released LOtUSFLOW3R, MPLSoUND and Elixer on March 29, 2009. The promotion was supported by a national television advertising campaign featuring PRINCE that ran in the weeks leading up to and following the release of the three-album bundle.
Partnership Opportunity:
PRINCE/Music
Company:
Sony Music
Partner/Category:
Target /Retail
Timing:
March 1st Quarter 2009
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-05-12
Companies Involved
Sony Music
Tuck

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