Partnership:

Princess Cruises and Avocados From Mexico

Description:

Avocados From Mexico partnered with Princess Cruises for an in-store promotion that included co-branded bins with header cards, signage, and in-store radio announcements in 40K+ retail locations. 

The program was complemented by a retail sweepstakes that gave consumers the chance to win a 7-Day Princess cruise in the Mexican Riviera. A video utilizing AFM’s Mini-Chefs featuring breakfast avocado toast recipes and mentioning the sweepstakes was released before the launch of the of the promotion.


Partnership Opportunity:
Princess Cruises/Travel
Company:
Princess Cruises
Partner/Category:
Avocados From Mexico /CPG
Timing:
November 2017
Target:
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
In-Store / Retail
POP Display / End Cap / Shelf-Talker
POP Display / End Cap / Shelf-Talker
Standee
Contest / Sweepstakes
Media Elements:
Email
Micro site
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-26
Companies Involved
Princess Cruises
Tuck

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