Partnership:

Princess Cruises and BOOK CLUB

Description:

Princes Cruises partnered with Paramount Pictures to support the release of BOOK CLUB. Paramount Pictures featured the partnership on the film’s Facebook page and provided Princess Cruises with a special content clip for promotion on-board via staterooms and Movies Under the Stars on the top deck of Princess ships.

Princess Cruises supported the promotion through email and paid social media and inclusion in the Book Club section of Princess Cruises’ quarterly magazine, The Circle. A sweepstakes promotion gave consumers the opportunity to win a Princess Cruise for four,for the perfect girls getaway.


Partnership Opportunity:
Princess Cruises/Travel
Company:
Princess Cruises
Partner/Category:
BOOK CLUB /
Timing:
May 2018
Target:
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Email
Mailer
Micro site
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-26
Companies Involved
Princess Cruises
Tuck

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