Partnership:

Princess Cruises and Harry & David

Description:

Harry & David partnered with Princess Cruises for a holiday program in 2017. The partnership was promoted via organic and paid social media and email. 

The program also included the “Cruise The Holidays” sweepstakes, which gave consumers the chance to win a cruise for two and a $500 Harry & David gift card.

Partnership Opportunity:
Princess Cruises/Travel
Company:
Princess Cruises
Partner/Category:
Harry & David /Other
Timing:
November 2017
Target:
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Email
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-26
Companies Involved
Princess Cruises
Tuck

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