Partnership:

Princess Cruises and JustFab

Description:

Princess Cruises partnered with online subscription fashion retailer JustFab to create "The Cruise Collection", a capsule fashion collection with a tropical summer getaway theme. A sweepstakes promotion gave consumers the chance to win a Caribbean cruise for two and JustFab credits.

Princess and JustFab also collaborated with Instagram fashion influencer Deddeh Howard to promote the collection and sweepstakes. Deddeh shared photos of her trip on Instagram, wearing pieces from the capsule collection, and did a takeover of @JustFabOnline.

JustFab promoted the partnership on social media, through email to its regular and VIP members and on the JustFab blog, The Style Edit.

Partnership Opportunity:
Princess Cruises/Travel
Company:
Princess Cruises
Partner/Category:
JustFab /Fashion
Timing:
2nd Quarter 2018
Target:
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Blogs
Celebrity Appearance / Endorsement
Email
Micro site
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2019-03-26
Companies Involved
Princess Cruises
Stephanie C
Stephanie C VP, Partnerships Allied Global Marketing
Tuck

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