Partnership:

Princess Cruises and Little Debbie

Description:

Little Debbie partnered with Princess Cruises for an on-pack promotion for the relaunch of Little Debbie’s Chocolate Chip Mini Muffins, Blueberry Mini Muffins and Mini Brownies products. 

The program included a #MomHacks Giveaway sweepstakes, giving consumers a chance to win a Princes Cruise vacation for four. To enter the sweepstakes, each entrant had to upload one original photo to Facebook depicting a tip that helps make parenting easier and complete the entry form.


Partnership Opportunity:
Princess Cruises/Travel
Company:
Princess Cruises
Partner/Category:
Little Debbie /CPG
Timing:
January 2017
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Insert (FSI)
In-Store / Retail
On Pack
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
Media Elements:
Email
Micro site
Online
Print Advertising
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-26
Companies Involved
Princess Cruises
Tuck

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