Partnership:

Princess Cruises and NYDJ

Description:

Princess Cruises partnered with NYDJ for the "Sail Away In Style" sweepstakes that gave consumers the chance to win a Princess cruise for two and two NYDJ $500 gift cards. The sweepstakes was also promoted at Dillard's department stores (starting on 4/26) and through an NYDJ affiliate partner. 

The partnership was featured on the NYDJ homepage, the Princess Cruises Deals Hub, and was further supported via social media, email and in-store signage.

Partnership Opportunity:
Princess Cruises/Travel
Partner/Category:
NYDJ /Fashion
Timing:
April 2019
Target:
Female
Family
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Contest / Sweepstakes
Media Elements:
Email
Micro site
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-17
Companies Involved
Stephanie C
Stephanie C VP, Partnerships Allied Global Marketing
Tuck

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