Partnership:

Pringles and Movember

Description:

Kellogg Company's Pringles partnered with men's health charity, Movember, to encourage more open conversations around men's mental health by expanding support in the US. 

During the month of October, Pringles mascot, Mr. P, shaved his iconic mustache to encourage men everywhere to do the same and join the conversation about mental health. Consumers can purchase a can of Pringles showcasing Mr. P's new look. 

Earlier this fall, sales of Pringles from Kroger were donated to Movember. Pringles donated $150,000 in total.

Partnership Opportunity:
Pringles/CPG
Company:
WK Kellogg Co
Partner/Category:
Movember /Non-Profit Organizations
Timing:
4th Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-10-14
Last Modified on:
2021-10-14
Companies Involved
Tuck

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