Description:
The Kellogg Company teamed with Japanese noodle company Super Food to introduce a line of Pringles instant noodles. The partnership consists of the debut of all-new packs of instant noodles that are flavored just like the popular potato chips. Specifically, they introduced a Sour Cream and Onion Yakisoba featuring stir-fry noodles mixed with a seasoning blend of onion, garlic, and sour cream flavors, plus an Jalapeno and Onion twist on a more traditional chicken noodle cup, garnished with flecks of potato and onion. Taking things a step further, the two brands also teamed up on two limited-edition chip flavors inspired by Super Cup's squid and chicken offerings. The items in the collaboration were made available exclusively in select supermarkets and convenience stores in Japan
Partnership Opportunity:
Pringles/CPG
Company:
Partner/Category:
Super Cup /CPG
Timing:
October 3rd Quarter 2018
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Online
Signage
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
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