Partnership:

Pringles and The Caviar Co.

Description:

Inspired by the flavorful online buzz, the two forces united their culinary genius to craft a first-of-its-kind collection to bring the luxurious snacking trend to the masses and elevate everyday occasions. Expertly pairing Pringles® Original, Sour Cream & Onion and BBQ flavors with The Caviar Co.'s Classic White Sturgeon Caviar and Smoked Trout Roe, the collection features three 'Crisps and Caviar' kits with must-taste flavor combinations.

Fans could select from three kit offerings each stocked with a gold collectable caviar keychain to open tins and two spoons to enjoy this trendy snack at home or on-the-go:

  • Pringles x The Caviar Co. Smoky Shores
  • Pringles x The Caviar Co. Salt of The Sea
  • Pringles x The Caviar Co. 'Crisps and Caviar' Flight


Fans could visit PringlesandCaviar.shop to choose their own flavor journey and purchase the limited-edition 'Crisps and Caviar Collection'. Kits started at $49, with limited quantity daily drops available while supplies lasted.

Partnership Opportunity:
Pringles/CPG
Company:
WK Kellogg Co
Partner/Category:
The Caviar Co. /CPG
Timing:
September 3rd Quarter 2023
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
On Pack
Product Bundle
Media Elements:
Mobile
Online
Social Media
Created On:
2023-09-20
Last Modified on:
2023-09-21
Companies Involved
Tuck

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