Partnership:

Pringles and Walgreens

Description:

Pringles partnered with Walgreens on a "Mystery Flavor" sweepstakes that gave consumers a chance to win $10,000. 

Consumers could enter the sweepstakes by buying a can of the Pringles mystery flavor at a Walgreens store, then uploading a picture of their receipt to kfr.com/pringlesmystery and entering their guess as to what the mystery flavor is. Consumers who guessed correctly were then entered for a chance to with the $10,000 prize.

Partnership Opportunity:
Pringles/CPG
Company:
WK Kellogg Co
Partner/Category:
Walgreens /Retail
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Premiums / Giveaways
In-Store / Retail
On Pack
Contest / Sweepstakes
Media Elements:
Micro site
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-30
Companies Involved
Tuck

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