Description:
Kellogg's teamed with Wendy's on a creative promotion that launched a limited-edition Pringles flavor celebrating Wendy's Spicy Chicken Sandwich.
Kellogg's and Wendy's worked together to pack the savory taste of Wendy's Spicy Chicken Sandwich in Pringles crisps. Spicy chicken lovers could purchase the special-edition Pringles and enjoy the combined taste of Pringles and Wendy's.
Pringles replicated the unique, fiery spice blend of Wendy's Spicy Chicken Sandwich in its crisps with great taste and special co-branded packaging sure to thrill consumers.
Partnership Opportunity:
Pringles/CPG
Company:
Partner/Category:
Wendy's /Dining
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Other
Online
Social Media
Other
Created On:
2021-05-24
Last Modified on:
2021-05-28
Companies Involved
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