Description:
Kellogg's partnered with Wendy's on a promotion that created a limited-edition flavor of PRINGLES based on the Wendy's Baconator.
Kellogg's collaborated with Wendy's to replicate the flavor of the burger in the line of PRINGLES. The Baconator PRINGLES were available nationwide in select retailers beginning in June 2020 for a limtied time.
The partnership was supported with apromotion in which each can of Baconator PRINGLES included a code that could be redeemed for a free Wendy’s Baconator, Son of Baconator, or Breakfast Baconator.
Partnership Opportunity:
Pringles/CPG
Company:
Partner/Category:
Wendy's /Dining
Timing:
June 2nd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Product Giveaways
Other
Online
Product Giveaways
Other
Created On:
2020-11-30
Last Modified on:
2020-07-14
Companies Involved
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