Partnership:

PRISON BREAK and Toyota

Description:
20th Century Fox Television and Toyota partnered to promote and produce PRISON BREAK: Proof of Innocence, seen exclusively on mobile phones. The series is a spinoff Fox''s PRISON BREAK. Each mobisode was just two minutes long, and each began with a 10-second spot from Toyota. The deal also called for Toyota ads to appear exclusively in several episodes as the show neared its finale on May 15. The mobisodes featured different actors and writers than the TV version and introduced new characters. It was first available to Sprint customers who signed up for the Sprint video package. After two weeks, the mobisodes were also available at Toyota.com.
Partnership Opportunity:
PRISON BREAK/Television
Company:
20th Century Fox Consumer Products
Partner/Category:
Toyota /Automotive
Timing:
May 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-05-22
Companies Involved
20th Century Fox Consumer Products
Tuck

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