Partnership:

Proejct Runway and J.C. Penney

Description:

J.C. Penney and A+E Networks teamed up to bring PROJECT RUNWAY into its stores, and for the 16th and 17th season will be the show's exclusive retailer.

The partnership includes a sponsored challenge segment in each season where the winning design will be featured online and in select stores after the episode airs. Also, the winner of the season will have a chance to partner again with J.C. Penney to create merchandise for the Project Runway Collection.

Finally, the "J.C. Penney Accessory Wall" will be a part of the show, and winning designs from “Project Runway All Stars” will be featured online.

Partnership Opportunity:
Proejct Runway/Gaming & Esports
Company:
A+E NETWORKS
Partner/Category:
J.C. Penney /Retail
Timing:
2017
Target:
Male
Female
Promotional Elements:
Product Demonstrations / Sampling
Other
Media Elements:
Product Placement
Signage
Other
Created On:
2020-11-30
Last Modified on:
2019-04-11
Companies Involved
A+E NETWORKS
Tuck

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