Partnership:

PROJECT HAIL MARY and LEGO

Description:

LEGO is bringing sci-fi storytelling to life with a new partnership tied to the upcoming film adaptation of Project Hail Mary. The collaboration introduces a detailed LEGO Icons set inspired by the film’s interstellar spacecraft, giving fans a hands-on way to engage with the story ahead of its theatrical release.

Launching March 1, 2026, the 830-piece build recreates the Hail Mary ship in microscale form, complete with functional design elements that simulate the vessel’s centrifugal gravity system. Amazon MGM Studios worked closely with LEGO to ensure accuracy, marking a rare move for the brand to develop a set based on a non-franchise, pre-release film.

The partnership serves as both a promotional vehicle and fan engagement play, tapping into LEGO’s adult collector audience while building early buzz for one of the year’s most anticipated sci-fi releases.

Partnership Opportunity:
PROJECT HAIL MARY/Theatrical
Company:
Amazon Studios
Partner/Category:
LEGO /Toys
Timing:
March 1st Quarter 2026
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
Other
POP Display / End Cap / Shelf-Talker
Media Elements:
Direct Marketing
Email
Online
Other
Social Media
Created On:
2026-03-19
Last Modified on:
2026-03-19
Companies Involved
Amazon Studios
Amazon Studios
LEGO
LEGO
Tuck

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